Oscar-winning actress Penélope Cruz becomes GEOX’s first brand ambassador. This collaboration marks a major turning point for the Italian brand, known for its innovative approach to footwear and apparel design.
A Muse for an Evolving Brand
The global advertising campaign starring Penélope Cruz will take place in two distinct phases. The first phase will accompany the launch of the Autumn-Winter 23-24 women’s collection. The star will also be at the heart of a second campaign for the Spring-Summer 24 season.
Penélope Cruz, A Symbol of Style and Elegance
Mario Moretti Polegato, founder and president of GEOX, expresses his enthusiasm for this partnership. He points out that Penélope Cruz perfectly represents GEOX’s new positioning, a brand at the crossroads of beauty, well-being and comfort.
A strategy of expansion and reinforcement
The association with Penélope Cruz is part of GEOX’s strategy to accelerate its marketing activities. The focus is on the women’s collection for 2023/2024, with the aim of broadening the audience and strengthening the brand’s presence on the global market.
A Creative Duo for an Impactful Campaign
The campaign was conceived by Milan agency M&C Saatchi and shot by Gray Sorrenti, renowned photographer and director. The music for the campaign was composed by Penélope’s talented brother, Eduardo Cruz.
GEOX: Synonymous with Innovation and Technology
GEOX stands out for its technological approach to footwear and apparel production. Innovation is at the heart of the brand, with solutions for breathability, waterproofing and cushioning. These achievements are underpinned by research and design, offering optimum comfort for a contemporary lifestyle.
A Protected and Innovative Brand
The GEOX brand is protected by 63 different patents and continues to innovate with new patent applications. It is a major player in the international branded sports footwear market.
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