FOR THE NEW CAMPAIGN FEATURING THE PRE-FALL 2019 COLLECTION IMAGINED BY KIM JONES, THE DIOR MAN IS REVEALED UNDER A CONSTELLATION OF LASERS, IN A SERIES OF SHOTS TAKEN BY STEVEN MEISEL. THE HOUSE LOGO, REVISITED BY HAJIME SORAYAMA, IS THE MAGNETIC SIGNATURE, THE JAPANESE ARTIST HAVING COLLABORATED WITH KIM JONES ON BOTH THE COLLECTION AND THE SHOW’S DECOR.
COLORED LASERS CRISS-CROSS AND REFLECT OFF THE METAL WALLS, SCULPTING THEIR LIGHT INTO THE CREATIONS IN THE PRE-FALL 2019 COLLECTION, WHICH FEATURE THE SAME IRIDESCENT EFFECTS.
“THROUGH THIS CAMPAIGN, I WANTED TO CAPTURE THE ENERGY OF THE TOKYO SHOW, DRAWING INSPIRATION FROM ITS INCREDIBLE PLAY OF LIGHT,” EXPLAINS KIM JONES, ARTISTIC DIRECTOR OF DIOR’S MEN’S COLLECTIONS.
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