Boucheron FOUR for MEN

Created more than 155 years ago, Boucheron was the very first jeweler to set up shop on Place Vendôme in 1893, at the brightest corner of the square. Today, this light inhabits the House in all its facets. Boucheron creations have the delicate brilliance of the mastery of the art of Jewelry, as well as the reflection of extreme virtuosity. This light irradiates the women who wear her jewelry, revealing their beauty, increasing their aura tenfold. Since 2004, a new dazzling story has been told, that of the QUATRE ring, which has compiled the strongest codes of the House of Boucheron to become its signature. QUATRE, a creation now translated into a new language, that of perfume.

The FOUR ring

With its design and graphic look, the FOUR ring is the contemporary expression of Boucheron’s creative strength. Rooted in Boucheron’s origins, its architectural structure is based on four rings, each one embodying the most beautiful messages in its history.
Invented in 1889, the Double Godrons join two gold rings together to symbolize the union between two people in love. The Clous de Paris, inspired by the cobblestones of the Parisian streets and meticulously chiseled by the Master Jewellers, structure the creation and give it its strength and character. . The diamond, or rather the paved version of the diamond, traps the light on its polished gold base thanks to the “mirror setting” technique, a unique Boucheron know-how. Finally, the Gros Grain pattern, a miracle of goldsmithing, crowns the ring in the most beautiful way.

FOUR, a perfect combination of four precious rings that can be used for all people, all times and in all styles.

The FOUR man

The FOUR man does not follow the diktats and lets his style drift according to his desires. Armed with a magnetic smile and an innate elegance, he moves through life with quiet determination! Its most attractive asset? Her FOUR ring which, more than any other object, reveals her assertive personality, but also reveals her sensitivity in the background. Not to mention her eponymous perfume, a brilliant olfactory reflection of her fascinating temperament.

The bottle

When the power of solid glass meets the delicacy of the QUATRE ring, the bottle looks like a sculpture. The enveloping roundness of the glass is matched by the brilliance of the white gold and the preciousness of the details – the chiseled rings of the ring or the engraving of the Clou de Paris motif on the bottom of the bottle. A work full of contrasts, just like the one who appropriates it. The last perfectionist detail: its black case with platinum details and hammered with the very graphic Clou de Paris in an elegant embossed version.

The fragrance

A perfumer with a passion for architecture and design, Christophe Raynaud has deployed the talent and sensitivity necessary to put the spirit of QUATRE in a bottle. Animated by a beam of Bergamot and Lime as a wink to white gold, QUATRE for him fuses in a rustle of irreverent Violet Leaves. A first echo to the aromatic heart that gives rhythm to the fragrance.

Green and explosive, Mugwort draws the lines of a powerful masculinity. Authentic and reassuring, Lavender and Geranium facet the juice with their subtle inflections. Finally, the woods -Patchouli and Bois Flotté- cross the note vertically to give it an incredible vibration, while a veil of ultra sensual Ciste Labdanum seals the fragrance on the skin.

Head : Lime, Bergamot, Violet leaves Heart : Lavender Seillans, Geranium, Armoise Bottom : Patchouli, Bois Flotté, Ciste Labdanum

The campaign

White shirt and dark jacket, the FOUR man plays the card of sobriety and mystery. Is it romantic and charming? Charismatic and daring? A look at his ring distinguishes him and lifts the veil on his personality. But we’ll have to get closer to find out more. At the risk of being surprised by its wake and of succumbing irreparably.