For Autumn/Winter 2015, PUMA is collaborating with East London fashion and print brand SWASH London. The two creators of SWASH will deploy their artistic and design talents to create iconic PUMA styles.
SWASH is the combined talent of two print specialists, Sarah Swash and Toshio Yamanaka. Famous for her hand-painted and hand-drawn graphics, Swash infuses her digital prints with the charm of a highly personal signature. Since the duo won the Prix de Hyères in 2004, the brand has been at the forefront of creation, with whimsical, original designs that instigate new worlds in which colors and characters meet.
The PUMA x SWASH footwear collection illustrates the playful and artistic dimension of this collaboration, revisiting classic models to give them a new lease of life. The Blaze of Glory, an iconic model known for its athletic construction, is reinterpreted in a bolder, brighter way, with fascinating, beautifully colored prints. For its part, XT2+ Trinomic benefits from a similar reinvention, sporting SWASH’s trademark bold, intricate patterns.
The apparel line fuses SWASH and PUMA designs to perfection. It draws inspiration from the SWASH archives and a vintage sports and military vibe, to apply extraordinary prints to reinvented PUMA classics. The collection also draws on current PUMA technologies for an elegant, modern aesthetic. Key models include the SWASH Down Jacket, SWASH Tech Track Jacket, SWASH Tech Shorts, SWASH Women’s Jogging Shorts, SWASH Performance Jacket, SWASH AOP T-Shirt.
This fusion of premium artisanal prints and designs with timeless PUMA styles and cutting-edge technology perfectly reflects the unique DNA of both brands, for a refreshingly singular collection.
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