Paul Smith Parfums // Essential

A contemporary reinterpretation of a traditional aromatic woody fragrance, Paul Smith Essential opens with a fresh, pure, ozonic accord enhanced by the invigorating radiance of yuzu and followed by a trio of intensely aromatic notes (rosemary, clary sage and lavender) that give the fragrance its unique, deliciously herbal character. These in turn give way to the warmth of the masculine, woody base, while musk lends Essential an irresistible sensual touch.

The notes
Head: Ozonic accord, Yuzu, Rosemary
Heart: Clary sage, Orange blossom, Lavender
Base: Cedar, Patchouli, Musk

The bottle and case
The Essential bottle was born of the desire to create an elegant, simple and timeless object evoking the expertise for which Paul Smith is renowned in men’s fashion. That’s why its design reproduces the lines of a men’s jacket, with its clean, solid cut, soft, slightly sloping shoulders and tapered lines suggesting a perfect fit.

The instantly recognizable Paul Smith signature is engraved on the side of the bottle (judiciously placed to offer a better grip) and the fragrance name is underlined by the brand’s emblematic stripes. The case, meanwhile, is inspired by the understated simplicity of a classic Paul Smith gray suit. It’s all about impeccable taste with a touch of whimsy.

The campaign
British model, actor and musician James Rousseau is the face of Paul Smith Essential. A man of many talents from Kent, James Rousseau walks the catwalk as naturally as he composes music or stars in Hollywood. Immortalized in black and white to reflect the timeless elegance of the modern British gentleman, he embodies all that is Essential: confidence, intelligence, elegance and charm.