On September 15, 2015, British brand Burberry became the first luxury house to have its own channel on Apple Music, in the “Curators” section. A logical extension of the Burberry Acoustic platform founded in 2010 ( on You Tube), it is under the adjectives “exclusivity”, “unreleased”, “musical plurality”, “certified quality” that 100% made in Uk playlists are built. Spearheaded by the company’s creative director, Christophe Bailey, this channel is both a springboard for new talent and an opportunity to pay tribute to key musicians of the British spirit.
Burberry loves music. Normal Burberry is British… Britain has a strong musical identity. Every decade has its own little British band! Whether in Sunday suits or jeans with holes in them. Sound trends often come from across the Channel. Listening to free radio was a veritable institution and a distinctive, rebellious act for young people in the sixties. From the Beatles to Blur, the UK isn’t just famous for its dubious culinary tastes and range of teas.
Benjamin Clementine
Burberry is an iconic brand that doesn’t hesitate to showcase its made-in-Britain DNA. To this end, the house of the legendary trench coat regularly invites bands to play for its fashion shows or pose for its advertising campaigns. With Apple Music, the luxury house can fully express its love for the British scene and share it with the public. Filled with exclusive content, on the occasion of the next ready-to-wear show on September 21, singer-songwriter Alison Moyet’s performance will be filmed for the channel.
George Ezra
Clare Maguire
Benjamin Clementine, Ed Harcourt, Clare Maguire, Keane, Jake Bugg and Roo Panes have already collaborated with Burberry. For the launch of this collaboration with Apple, Lilla Vargen, Georgie and Rhodes will be in the spotlight, sharing behind-the-scenes stories, inspirations and discussions about music.
The brand is becoming a pioneer. Its collaboration with Snapchat on the occasion of the P/E 2016 women’s fashion show will give users of the platform preview access (on Sunday, September 20) to content from the collection captured furtively, in the creative studio. Please note that time is of the essence: the content will disappear after 24 hours.
Visit https://fr.burberry.com/acoustic/#/acoustic to discover them.
www.soundcloud.com/lilla-vargen
www.soundcloud.com/georgiehq
www.rhodesmusic.co.uk
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