Peugeot Avenue Paris, the brand’s new store on the Champs Elysées, is hosting the Urban Life in Colors exhibition until June 4. For the occasion, the store is showcasing its latest Peugeot 108 city car, accompanied by the innovative BB1 concept car.
These two vehicles, whose favorite playground is the city, are displayed in a Peugeot Avenue Paris universe created by Darco. This emblematic tag artist reinterprets the walls of Peugeot Avenue Paris in a space totally dedicated to street art.
The Peugeot 108, the brand’s latest compact city car launched in June 2014 and naturally suited to city traffic, is completely at home in this new urban setting. Alongside it, the Peugeot 108 Tattoo concept, presented at Geneva in 2014, takes the exterior and interior customization of the 108 range to the extreme, with eight available colors, seven customization themes and three interior ambiences.
The BB1 concept also has its place in this urban setting. Presented at the Frankfurt Motor Show in 2009, this innovative 100% electric vehicle offers a new driving experience and reinvents the automobile in all its dimensions: architecture, style, interior design, driving, connectivity and respect for the environment.
Urban Life in Color is also a digital graffiti event, inviting visitors to Peugeot Avenue Paris to express their creativity by becoming a street artist or creating an environment around the Peugeot 108. The ten best interpretations will be rewarded.
Peugeot Avenue Paris: 136 avenue des Champs-Elysées – 75008 Paris
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