Home Art of livingLouis Vuitton launches its “Series 2” campaign

Louis Vuitton launches its “Series 2” campaign

by Teva Lacheb
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After the success of the first “Series 1” campaign, Nicolas Ghesquière once again calls on photographers Annie Leibovitz, Juergen Teller and Bruce Weber to shoot his brand new “Series 2” campaign.

The blend of their three different visions offers us a polymorphous and international perception of fashion, thanks to the different locations chosen to immortalize the Louis Vuitton collection.

It’s a real dialogue that the photographers offer us through this series.

From the tops of New York buildings overlooking Central Park, through a mysterious Parisian townhouse, to a Miami ball of light and shadow, an intimacy is created between photographer and model.

The public can thus appreciate Louis Vuitton creations sublimated by the models, notably Jennifer Connelly, the Maison’s new heroine.

The advertising campaign for the new Spring/Summer collection is enhanced by three films shot by the photographers, available on the internet and the Louis Vuitton Pass app.

Cette publication est également disponible en : Français (French)

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