Maison Louis Vuiton & Sofia Coppola join forces to create ten magical window displays at Le Bon Marché Rive Gauche to celebrate the release of the new SC Bag.
A collaboration that goes back a few years, since it was in 2009 that American director Sofia Coppola imagined and designed the now iconic Louis Vuitton bag bearing her initials: SC. A bag in her image, discreet and elegant. This season, the SC is available in a mini version bearing the initials BB.
From now until October 26, all the windows at Le Bon Marché Rive Gauche will be dedicated to the House of Louis Vuiton. Sofia Coppola brought her scenographic eye to the staging and design of these exceptional window displays. Big, shiny balloon hearts, glossy cherries, heart-shaped neon lights and giant peonies, embellished with the Louis Vuitton Monogram. In the midst of this enchanting decor, young deer gambol about carrying a luminously colored SC bag.
Discover it now!
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