L’Oréal Luxe reaches 4.177 billion euros in the third quarter, up 6.4% on a comparable basis. The group highlights perfume.
Perfume holds a central place in the reading of L’Oréal Luxe’s quarter. The division recorded 4.1766 billion euros in sales in the third quarter of 2026, according to the figures published on 22 October. The increase reaches 6.4% on a comparable basis, compared with 12.3% as reported.
Growth to be read on the right basis
Over nine months, the division’s sales amount to 12.1733 billion euros, up 5.7% on a comparable basis. The group presents perfumes as a driver of this trend and cites in particular Prada Paradigme, Armani Stronger With You and Yves Saint Laurent’s Libre and MYSLF.
These references are examples chosen by the company. The publication does not provide here an individual sales figure that would make it possible to rank their respective contribution. Their presence in the press release must not be turned into an independent ranking.
The power of a name is measured over time
For a House, perfume connects a signature with a use that can renew itself well after the launch. The economic reading therefore benefits from distinguishing the effect of a novelty from the continuity of an established line.
The quarterly data confirm growth in the division; they are not enough to explain, product by product, the role of price, volumes or markets. The solid point remains this: perfume is the driver highlighted by L’Oréal, in a Luxe business whose comparable growth remains positive.
Sources — editorial verification
Sales at 30 September 2026 — 22 October 2026. Accessed on 3 November 2026.
Also on Luxsure: At L’Oréal Luxe, the brief called for artificial intelligence. The jury awarded… · DATALAND, the museum where L’Oréal Luxe turns AI into living perfume · Hermès prepares two creative events for January 2027 · Monitoring an AI agent: who can interrupt its work?
Cette publication est également disponible en :
