Calzedonia unveils its summer campaign featuring Hailey Bieber as its new digital ambassador. The Italian brand has chosen a global icon of fashion and beauty culture to embody a seasonal look that is more graphic, retro, and international.
The campaign highlights several pieces from the new collection, including the Bicolor Piping lines in Yellow Meringue and Buttercream White.
Production was handled by Bolded, OBB’s branded content studio. The photographs were taken by Adrian Martin, and the video was directed by Jennifer Juniper Stratford. The campaign is being rolled out globally across digital platforms.
