Boucheron is a luxury jewelry and watchmaking house founded in 1858 by Frédéric Boucheron, located at 26 place Vendôme in Paris – the first jeweler to set up shop there, chosen for its northern light, ideal for observing stones. Today, the company is part of the Kering Group. Its haute joaillerie workshops remain in Paris. Claire Choisne has been Creative Director since 2011.
Boucheron history
Frédéric Boucheron opened his first boutique in 1858 in the Palais Royal, before moving to Place Vendôme in 1893, in the townhouse that still houses the company. His choice of number 26 – the northeast corner of the square – was deliberate: the light is diffused and constant, with no cast shadows, enabling the stones to be appraised in their most neutral conditions. Boucheron is the first haute joaillerie house to have made this address its permanent home.
Emblematic collections
Quatre – four bands of gold or pavé stones, reinterpreted ad infinitum since 2012. Serpent Bohème – the snake as a motif of freedom, inherited from the House’s archives. Jack de Boucheron – a cube in motion, a reference to the founder’s initials. Animaux de Collection – haute joaillerie narrative, each piece recounts an encounter between an animal and a material.
Boucheron fine jewelry
Every year, Boucheron presents a high jewelry collection during Haute Couture Week in Paris. These one-of-a-kind pieces, or very limited series, mobilize the techniques of invisible setting, champlevé enamel and the sculpting of stones into unconventional volumes. The Carte Blanche 2023 collection was inspired by the archives at 26 place Vendôme.
Boucheron at Luxsure
Luxsure has been documenting Boucheron since 2008: haute joaillerie collections, appearances at the Cannes Film Festival, analyses of know-how and news from the Maison.
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