A few days ago, we met WE ARE FROM LA and the Belvédère team to talk about Chambre Noire.
In 2015, LA CHAMBRE NOIRE created its photo label and speaks out throughout the year, via encounters in images, both real and digital.
The first appointment is in Cannes from May 14 to 18, to discover the collaboration with WE ARE FROM L.A.
Each day features unique encounters, tastings of belvedere cocktails and never-before-seen photos.
THE DARKROOM,
LABEL PHOTO
The world of photography is an integral part of LA CHAMBRE NOIRE’s DNA. Its concept and name are intimately linked to this major art form. Since 2012, highlighting young imaging talent has prompted LA CHAMBRE NOIRE to create its own photo label. The LA CHAMBRE NOIRE label immerses itself in a universe that is both contemporary and timeless, immersing itself in a furtive and perennial world of instantaneous captures. Each month, the label selects an artist to showcase their projects, works and favorites via a multi-media platform.
Relayed by the LA CHAMBRE NOIRE website – www.lachambrenoire.tv -, these shots are shared and commented on on social networks Instagram and Facebook.
CANNES, MAY 14-18, 2015
On the 1st
th
floor of the J.W. Marriott, 50 Boulevard de la Croisette in Cannes, LA CHAMBRE NOIRE welcomes WE ARE FROM L.A., the first duo to inaugurate the platform.
FRENCH DUO WE ARE FROM L.A INAUGURATES PHOTO LABEL
With their perfect mastery of film and digital, and their innovative concepts, these “Frenchies” from the Paris region have made a name for themselves worldwide in just a few years.
Artists with a hybrid pop profile, WE ARE FROM L.A distinguished themselves at the recent Grammy Awards, for their video “Happy” by Pharrell Williams, which became a global success – 620 million views on Youtube – and was awarded the prize for best video.
If their names weren’t known to the general public, it’s only a matter of time now!
LOUNGE & PHOTO STUDIO
THIS YEAR, THE SPIRIT IS RESOLUTELY CALIFORNIAN!
At the heart of LA CHAMBRE NOIRE’s various spaces is the professional photo studio.
With WE ARE FROM L.A.’s offbeat vision, photo shoots take on a whole new dimension: experimental, they offer the muses of an evening an atypical snapshot, a breath of fresh air and a rewriting of the traditional cliché.
A concrete reminder for some of the 2015 edition of LA CHAMBRE NOIRE during the Cannes fortnight, for others the shoots serve to embellish the pages of magazines or social network profiles.
Capturing a stolen moment, they are the imprint of a special, unforgettable moment.
COCKTAILS
THE “SUMMER” COLLECTION OF COCKTAILS BASED ON BELVEDERE VODKA HAS BEEN DESIGNED IN PURE CALIFORNIAN STYLE.
5 brightly colored creations made to order by a team of mixologists.
Experts in good taste, punctuating each creation with “flair” techniques, and at the same time ensuring a spectacular tasting experience.
The bar at LA CHAMBRE NOIRE never ceases to amaze its guests with its excellence of taste, combined with the originality and precision of the cocktails on offer. For this 2015 edition: a colorful Californian immersion in Cannes.
PROGRAMMING
LA CHAMBRE NOIRE WOULDN’T BE THE SAME WITHOUT ITS CUTTING-EDGE, ECLECTIC MUSICAL PROGRAM.
The astonishing Aline Afanokoué, TV and radio presenter, DJ and actress, who has been in charge of the venue’s musical artistic direction since its creation, infuses LA CHAMBRE NOIRE with her selection of live concerts and DJ’s “selectors”. Her highly recognizable husky vocal timbre, immense musical culture and undeniable talent enchant the 1st floor of the J.W. Marriott from 7 pm to 9:30 pm. And again this year, the tempo doesn’t slow down! The vibes hum in your ears like an invitation to a timeless pause, a welcome break from the hustle and bustle of Cannes.
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