Coty recently announced that Dree Hemingway will be the face of the new advertising campaign for its Chloé fragrance, to be unveiled in September. She succeeds Clémence Poésy, Chloë Sevigny, Anja Rubik and Suvi Koponen.
Actress and model of international stature, Dree Hemingway perfectly embodies the brand’s universal values: modernity, natural femininity, freedom of spirit and independence. She is the embodiment of natural beauty. Her irresistible charm comes from her innate sense of elegance and urban attitude.
“I’m very honoured to be the new face of Chloé. It’s a brand that’s been part of my life for a long time, and it means a lot to me. I can’t wait to continue my adventure with Chloé in the world of perfume,” explains Dree Hemingway.
She also made a striking front row appearance at the last Chloé fashion show in March 2015. “She perfectly embodies the attitude and feminine spirit of the brand. Her beauty and radiant personality express everything I want to convey with this fragrance. It’s her incredible ability to be elegant, nonchalant and spontaneous at the same time that makes her modern and charming,” confides Clare Waight Keller, Creative Director of Chloé.
“The Signature fragrance was launched 7 years ago and immediately captured the essence of Chloé’s feminine spirit, making it one of Chloé’s most iconic creations alongside the fashion collections of ready-to-wear, bags, shoes and eyewear. We are very proud to collaborate with Coty and to welcome Dree to the Chloé family”, adds Geoffroy de la Bourdonnaye, President of Chloé.
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