This summer, Martini will be creating its ephemeral, travelling Terrazza at four of France’s biggest festivals: Printemps de Bourges, Mainsquare, Francofolies and Rock-en-Seine.
Team Martini will be welcoming some 250,000 people to its “guinguette” area, and offering festival-goers the chance to enjoy the “Royale” experience at the brand’s stand. Martini will be inviting them to share a moment around a Martini Royale tasting in a setting decorated in the colors of Italy.
This is an opportunity for festival-goers to discover the brand’s flagship cocktail, Martini Royale. They’ll be able to taste either the Blanco version for its bitter flavours, or the Rosato for its fruity flavours! A fresh and sparkling moment!
Visitors can also take part in the #Instapéro game, and by taking a photo of their Martini, they could win a trip to Italy … and all this to the sound of the greatest bands and artists of the moment: Metronomy, Fauve, Stromae, MGMT, Lana Del Rey …
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