In addition to creating envy, a house has 10 minutes, the time of a fashion show, to seduce and hook its public, and to do this the criterion most often used is emotion. In addition to creating envy, a fashion house has 10 minutes, in the time of a show, to seduce and hook its public, and the criterion most often used to do this is emotion. In 2014, designers drew emotion from a variety of sources. Firstly, in the enchantment of a children’s fairytale, where memories, colors and sweetness mingle. Like the enchanted tree at Dolce & Gabbana, or the story told in an open book, filled with zany characters at Thom Browne. The American designer always uses all the senses and feelings. Last March, he even transformed a studio into a mystical church. Emotion is also often found in the idea of travel. With Tommy Hilfiger, we parachute into the mountains. It can also be found in the image of a city, seen from the sky, as at the top of the World Trade Center at Boss in New York, or in the background, as is often the case at Burberry with its images and lights of London. At Burberry, emotion reaches its peak through music. Inviting a singer, a band or live musicians always has an effect. Once again, Tommy Hilfiger likes to push the envelope with extravagant staging and a nod to his youth, inviting Mick Jagger’s daughter, Giorgia May, to walk the catwalk. In any case, the climax often comes when the music gets louder and the finale starts, and here Domenico Dolce & Stefano Gabbana are the masters of the genre; it’s always a group of sublime girls, moving forward in unison, and the audience is won over…
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