Born in 2010, BWGH is a French label that has made a name for itself with its unique Parisian chic style.
PUMA is above all a childhood love for the BWGH designers, so it was with passion and excitement that the collaboration began.
Puma’s famous R698, revisited by the BWGH duo, offers us timeless urban style in a cameo of pure blue: inspiration from the American painter Mark ROTHKO, who believed that colors constituted a language in their own right.
Perfected details and a balance of materials make this R698 collaboration a unique limited edition, signed PUMA and BWGH.
R698 available at the following sales outlets:
Colette in Paris, Le Rayon Frais in Bordeaux, Rice and Beans in Toulouse, Summer Store in Lyon, The Next Door in Avignon, and on BWGH Online Store.
Antoine Brillant.
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