The new Furla Autumn-Winter 2020 advertising campaign features Greta Ferro, a young Italian actress and model, chosen for her freshness and timeless elegance. The visuals, characterized by strong color contrasts, are signed by photographer Giampaolo Sgura, under the artistic direction of Magnus Berger.
The campaign traces a love story through the exchange of postcards in a city bar. The correspondence takes us back to the old game of seduction, which eventually becomes a sensual, humorous game.
Each image evokes that peaceful moment, sipping a good cup of coffee and thinking beautiful thoughts. It’s a special moment, which over time pays homage to an Italian ritual, constructed with balance and taste. The shots have a strong power of suggestion, referring back to tradition, a detail of life that even for an object such as a bag becomes an integral part of the scene.
The Autumn-Winter 2020 collection is represented by some of Furla’s iconic creations, which for the occasion are presented in a new light. Furla’s tradition and expertise are used to express modernity through objects with structured lines. They are not mere accessories, but an extension of the wearer’s character.
Depicted under the historic arches of Milan and Bologna, the Furla Metropolis and Furla 1927 bags chosen by artist Cécila Carlstedt to illustrate the postcards underline the narrative of the story. A reference to the two cities closely linked to the brand’s history.
From then on, photography and fashion illustration come together in a neo-Romantic tale celebrating Italian design. Through creativity and craftsmanship, the story creates an ark, capable of connecting the past with the future, which has always been Furla’s leitmotiv.
Credits
Art director: Magnus Berger
Photographer: Giampaolo Sgura
Stylist: Sissy Vian
Models: Freta Ferro, Lu Tao, Andrea Quaranta
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