The French cosmetics landscape welcomes a major new player in the hair care sector: amika. Hailing from Brooklyn, this hair care pioneer is set to enrich Sephora France’s online and in-store offerings, offering a revolutionary and inclusively joyful approach to hair care.
An Inclusive and Committed Philosophy
Founded in 2007 in effervescent Brooklyn, New York, amika quickly distinguished itself by its community ethos and commitment to diversity. The brand’s name, which means “friend” in Esperanto, perfectly embodies its mission: to be the ally of all hair types, hairdressing professionals and our planet. With its B-Corp certification, amika proves its dedication to ethical and sustainable practices long before these concepts became trendy in the beauty industry.
Innovative, affordable products
amika’s arrival at Sephora is marked by a diversified offering to suit all hair needs. Star products include ‘Perk Up Dry Shampoo’, the best-selling product in the US, available at €30 for 200 ml. This product is perfect for a quick touch-up, absorbing excess sebum without leaving any visible residue, thanks to its sulfate- and paraben-free formula.
The ‘Soulfood Nourishing Mask’, priced at €34 for 250ml, promises deep hydration with its rich composition of sea buckthorn, a superfruit recognized for its exceptional nourishing properties. This mask is a veritable fountain of youth for thirsty hair.
A deep commitment to ecology
amika’s commitment to ecology is demonstrated by its 100% recyclable packaging and respectful production policies. The brand is also Climate Neutral certified and is committed to achieving a zero carbon footprint by 2030. These initiatives illustrate amika’s commitment to minimizing its ecological footprint while providing high-quality products.
Conclusion
The collaboration with Sephora marks a significant turning point for amika, enabling the brand to reach a wider audience in Europe and strengthen its presence in the international hair care market. With its philosophy focused on inclusion and respect for the environment, amika doesn’t just sell products; it offers an experience that encourages personal expression and overall well-being, making every purchase from Sephora a declaration of support for these values.
For more information on products and availability, visit Sephora.fr from April 2024.
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