POIRAY IS ONCE AGAIN BUCKING FASHIONS AND TRENDS AND INVENTING A NEW WAY OF WEARING A WATCH.
Always a step ahead, the jewelry and watchmaking house has come up with “Boucles Poiray”, which adapt to the watch case to accommodate a new style of bracelet. After interchangeable straps, Poiray now offers the possibility of wearing its watches with scarf bracelets for an effect as elegant as it is unexpected.
Bound with a silk twill ribbon, Poiray watches take on a new look, adopting a casual couture style in keeping with the chic Parisian spirit of the house.
Two rectangular buckles adorned with Poiray gadroons serve as scarf fasteners. Removable, like classic interchangeable bracelets, they are easy to use and fit both “Ma Première” and “Ma Préférée” watches, giving them a new freedom of tone. With a simple gesture, they feminize the watch and offer owners new ways to enhance their favorite timepiece. With them, Poiray watches can also adopt the wardrobe of their choice, wearing a light cotton ribbon, a simple bandana or a silk square.
This winter, Poiray is offering three silk scarves with an art deco design that encapsulates all the codes of the brand, from its freedom of expression to its impertinent femininity. The House of Poiray is expanding its scarf collection with new creations to dress the desires of every woman.
By embracing this new, elegant and playful wearer, Poiray adds a touch of glamour to its watch collections.
Fashionable and refined, this new version of Poiray watches conveys the Parisian chic and charm of which the House is the ambassador.
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