The iconic self-tanning brand ST. TROPEZ introduces its new ambassador, more than just a face, the most iconic model of the last decade, Kate Moss. A true i beauty cone, Kate Moss brings her singularity and personality to this advertising campaign embodying the glamour of ST. TROPEZ GLAMOUR. A large-scale campaign in its image, in the press and in stores in over 18 countries. Iconic images, inspired by the glamour of summer by the pool in sunny Saint-Tropez. The brand is also present on social media, encouraging women to tweet photos of their most beautiful tan, accompanied by the hashtag #OFFTOSTTROPEZ with a trip for two up for grabs.
Kate Moss’ “poolside” tan was achieved with ST. TROPEZ tanning mousse, set off with the ST. TROPEZ Mitt applicator for a natural, streak-free result with a flawless finish. To perfect your complexion, use bronzing powder ST. TROPEZ illuminates the complexion and sublimates the face for a Saint-Tropez tan!
“beauty and tanning are an integral part of our regular beauty regime, ST. TROPEZ PRODUCTS offer incredible versatility, the benefits of a natural tan, summer and winter in complete safety.” Nichola Joss, dermatology expert for the ST. TROPEZ
Watch the making-off of the campaign with Kate Moss on
www.st-tropez.com
Cette publication est également disponible en : Français (French)
