CHAMPAGNE MERCIER REINVENTS ITSELF FOR CONNECTED THIRTYSOMETHINGS
A French heritage brand and the 4th best-known Champagne brand, Mercier has stood the test of time, combining audacity and non-conformism. True to its original character, the LVMH Group brand reinvents itself in 2013 with a new identity. A contemporary look tinged with vintage, a graphic universe sketched by David Lanaspa, illustrator of the urban scene, a “made in France” saga: Champagne Mercier is reborn with generation Y.
THE FABULOUS STORY OF A SELF-MADE MAN
At the age of 20, when Eugène Mercier created his brand, he was unknown, from nothing. He was a “self-made man” guided by a generous and revolutionary idea: to make Champagne accessible to all!
An anti-conformist, he was the first to list his Champagne in Parisian department stores such as Le Bon Marché at the beginning of the 20th century.
A visionary, he was also the precursor of numerous buzz and publicity stunts: tasting Champagne Mercier in a captive balloon above the Eiffel Tower, Paris-Epernay in the Orient-Express to reach the Mercier cellars, a gigantic foudre.
MERCIER, A CHAMPAGNE IN THE “AIR OF TIME”
A contemporary look tinged with vintage, a quirky advertising campaign, a collection of wines that express gourmandise and freshness, Champagne Mercier is modernizing itself by drawing on its genes to express all the informal and spontaneous moments it wishes to accompany. Far from the academic codes usually attributed to Champagne, Mercier today favors humor and impertinence under the traits of a young illustrator from skate culture, David Lanaspa. Close to the habits and customs of Generation Y, Mercier Champagne is authentic and accessible, bold and spontaneous.
A BRAND OF THE LVMH GROUP SINCE 1987
Like Dior, Louis Vuitton and Guerlain, Mercier is a genuine brand with unique expertise that has been enriched over the decades by
. Thanks to the quality of its wines and the richness of its history, Champagne Mercier embodies the indisputable values of excellence, expertise, talent and heritage that unite all LVMH brands.
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