Joyia: a cotton cocoon in tune with the seasons.
Joyia is a range of cosmetics adapted to women and the seasons. Created by Karine Piron, a Doctor of Pharmacy with 15 years’ experience in the field, it was born of the desire to reconcile women and their skin with climate change.
Joyia cosmetics work like designer collections, with an autumn/winter collection, a spring/summer collection and a range of timeless products, strongly reminiscent of the basics you must have in your wardrobe.
A woman’s life is based on cycles. Whether it’s day and night or the seasons, a woman’s needs change with them, and the Joyia brand tries to address this issue in an original and playful way, without forgetting its natural side.
Self-care and pleasure are the keywords at the heart of Joyia cosmetics. The stressful rhythms of our modern, urban lives have a negative impact on our bodies and minds, and Karine Piron and Sophie Thalmann, a former Miss France who was also involved in the development of this product range, have come up with a user-friendly solution.
The effectiveness of Joyia cosmetics is striking, to say the least. Having been able to test the products “live”, the care given to them, both in terms of packaging and function, is immense. (Special mention for the global anti-aging concentrate, which instantly and effectively smoothes out wrinkles).
At Joyia, we also try to teach women at sales meetings (an exclusive sales method) in a “home-like” spirit, for greater proximity, a guarantee of trust. The designer’s gamble to create something for women has paid off.
Mary Yasmine Arrouche
Cette publication est également disponible en : Français (French)
