Auditoire creates a unique hyper-reality experience for Jaguar in China
Auditoire’s challenge was to make the new Jaguar 13MY more beautiful than life itself. By combining technological prowess with visual and aural sensations, the agency succeeded in making the launch of the 13MY an exceptional moment for the brand and a memorable one for consumers.
The event took place in the heart of Beijing, in a high-traffic commercial area, where spectators experienced Jaguar driving for the duration of a happening.
Through the process of glass projection, punctuated by the sound effects of the roaring engine, the car comes to life and rediscovers its feline soul.
It’s on the move, fast, very fast, travelling from landscape to landscape, all the result of the cutting-edge technologies implemented by Auditoire.
The Jaguar is motionless, the spectators outside the car, and yet the emotions are strong and the sensations almost carnal.
And when the technology makes the engine transparent, this mechanical introspection reveals the full extent of the brand’s expertise.
By creating a hyper-reality phenomenon, Auditoire plunges viewers into the heart of reality, on the edge of fiction.
Auditoire has found the key to sublimating a car whose reputation is well established.
jaguar openroad full-QuickTime+H.264+128… from Auditoire on Vimeo.
jaguar race full-QuickTime+H.264+1280×72… from Auditoire on Vimeo.
jaguar night full-QuickTime+H.264+1280×7… from Auditoire on Vimeo.
Jaguar City from Auditoire on Vimeo.
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