With a strong rock universe and to offer the younger generation a unique rock experience, the brand has chosen to invite the group Skip The Use. Their explosive rock and electro attitude and powerful stage presence make them THE band best able to embody the values of excess.
To mark the occasion, the brand will be organizing a unique concert by the group at L’Olympia on October 03. The concert will be broadcast on www.dailymotion.com/sas/blackxs, giving fans a unique experience with 5 on-board cameras on the musicians, allowing them to put themselves in the eyes of a rock star.
LIVE THE “ROCKSTAR EXPERIENCE” with the iPhone application and test your ROCK STAR ATTITUDE: Try your luck and win a ticket to the already sold-out Skip The Use concert at L’Olympia.
Thanks to geolocation, the more locations the user visits, the more points they accumulate. Like the new Black XS L’Excès perfume advert, these locations are intended to counter the 7 injunctions that illustrate the TV spot: “be romantic” in a fast food restaurant, “be polite” in public transport…
URL: http: //itunes.apple.com/fr/app/id548612606?mt=8
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