After winning several Grammy Awards, Lady Gaga released her first fragrance LADY GAGA FAME in September 2012 with the creative team at “Haus Laboratories” in association with Coty. This creation is the expression of her immense creativity.
Lady Gaga reinvents every creative territory she enters. That’s how she became an icon of music, fashion and beauty. Today, she creates her first fragrance. An opulent fragrance that goes from black to transparent, a metamorphosis achieved by unprecedented technology. Lady Gaga collaborated with fashion legends for her fragrance LADY GAGA FAME: the bottle was created in collaboration with Nick Knight, and the advertising campaign was directed and photographed by Steven Klein.
The fragrance is composed around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the devil’s fruit used by 18th-century “belles dames”. From this dark heart, the fragrance evolves into an opulent sensual accord, a fusion of melting honey, saffron and apricot nectar. Finally, a light accord reveals its magnificence: the floral richness of tiger orchid and sambac jasmine petals embodies eternal beauty.
Lady Gaga’s official advertising campaign FAME, the first black eau de parfum that becomes transparent was launched on August 17, 2012 and seen by 1.5 million people in Times Square.
The official trailer for the ad film Lady Gaga made with Steven Klein to launch Lady Gaga Fame, the first black eau de parfum to become transparent, was unveiled last Tuesday on LittleMonsters.com.
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