THE NEW LANVIN FRAGRANCE EXCLUSIVELY ON LANVINPARFUMS.FR
“Avant-Garde”, Lanvin’s latest men’s fragrance, is on sale exclusively on the e-boutique throughout January, before it goes on sale in perfumeries and department stores in February.
Created by Shymala Maisondieu, “Avant-Garde” aptly captures Lanvin’s codes of men’s fashion, brilliantly interpreting elegance, sophistication, refinement and audacity. The Avant-Garde man is the dandy of modern times, and it’s in his image that this fragrance was imagined, combining casualness, virility and charisma without ever slipping into arrogance.
The sleek bottle also embodies the house’s chic, streamlined style. Matte black and ergonomically shaped, it recalls the codes of an evening suit, while a laser-cut metallic green-gray stripe runs across the bottle.
This woody, spicy fragrance blends with honeyed beeswax, lavender and the freshness of Italian bergamot. “Avant-Garde” leaves an intense, tender fragrance in its wake, dense yet resolutely chic, perfecting the Parisian allure of Lanvin’s “Avant-Garde” man between elegance and casualness.
“Avant-Garde” previews exclusively on www.lanvinparfums.fr
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