In the world of luxury, there’s an incessant interest in unexpected collaborations, creative encounters that transcend the traditional boundaries of art and design. Recently, such an alchemy was born between Alexis Mabille, an undeniable icon of French haute couture, and LA REINE CAPRICIEUSE, the premium skincare brand whose Cellular Rich Cream is the delight of connoisseurs. The story of this fascinating encounter and its culmination in a sublime campaign is a spectacle for the senses, an invitation to re-evaluate the very meaning of luxury.
Un Couturier et une Crème: Alexis Mabille for LA REINE CAPRICIEUSE
The first time Alexis Mabille heard of LA REINE CAPRICIEUSE, it was through Alexandre, the spirit behind the brand, himself an alchemist of well-being who chose to transform mountain bee honey into an elixir for the skin. “He told me about the cream one day and said I was going to look younger in no time!” exclaims Alexis Mabille. The couturier admits he’s often bothered by the fragrances in cosmetics, but here he was charmed by the cream’s subtle scent and divine texture. “It’s both thick and not greasy, and with its glass bottle, it’s in the vein of great perfume brands,” he remarks.
The Butterfly and the Bee: A Natural Symbiosis
For Alexis Mabille, the signature style has always been the bow tie. Similarly, LA REINE CAPRICIEUSE uses the bee as a symbol of its natural beauty philosophy. “Both species are among nature’s greatest pollinators,” observes Alexis Mabille. The coincidence is seductive and serves as an ideal backdrop for their collaboration.
“For me, the butterfly is first and foremost the bow, pure and simple. It’s the guardian angel of my work”, confides Alexis Mabille. The design of his creations always revolves around this leitmotif, whether it’s a bow on a skirt or wings on the back of a dress. For him, it’s not just a stylistic coquetry, but a timeless signature that sets the brand apart.
A Dream Campaign: When Cinema Meets Couture
For the latest LA REINE CAPRICIEUSE campaign, Alexis Mabille has dressed the faces of French cinema: India Hair, Suzanne de Baecque, and Esther Garrel. “I naturally enjoy dressing actresses according to the message the event conveys,” says the couturier. The campaign features very hieratic couture dresses, evoking a nostalgic Irving Penn mood, with columns and mirrors reflecting a world of icons, just like Alexandre’s world for his brand.
This sublime collaboration reminds us that luxury is not just about high-end products or exclusive services. It’s also about the art of storytelling, creating unforgettable experiences and fusing seemingly disparate worlds into a new and exciting harmony.
LA REINE CAPRICIEUSE Cellular Rich Cream is on sale for €210 for a 50 ml bottle. To find out more, visit the official website lareinecapricieuse.com or follow the brand on Instagram @lareinecapricieuse.
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