Here’s the VICTORIA/TOMAS Spring/Summer 2021 women’s collection, presented at Paris Fashion Week.
From now on, VICTORIA/TOMAS will only present collections that are fully reversible and produced in France.
This change is part of a desire to consume more responsibly.
VICTORIA/TOMAS UNVEILS ITS NEW CONCEPT
How can you buy less and have more? This was the question that guided Victoria Feldman and Tomas Berzins, creators of the VICTORIA/TOMAS brand, as France was plunged into confinement. Prompted to reflect on the frantic cycle of fashion, its too-many collections and their effect on our saturated closets, the designers decided to write a new chapter in the VICTORIA/TOMAS story, starting for summer 2021.
First, a brand-new collection concept: one garment, two stories. From now on, VICTORIA/TOMAS collections will be made up entirely of reversible silhouettes that reflect the brand’s identity, reflecting the concept of binomial.
Each time, there are two completely different proposals: on the one hand, a basic piece for everyday life, inspired by the codes of workwear and the simplicity of the men’s wardrobe; on the other, a more elaborate creation with feminine details, such as precious embroidery or subtly draped silk sleeves. More than a simple game of reversibility, the pieces become truly double-sided, allowing you to switch between styles according to mood or occasion. A whole new way of dressing, unique in the world of luxury, that allows you to get twice as much from a single piece, reducing the need to consume. The concept kicks off
with the spring-summer 2021 collection, the first to be totally reversible.
Next, 100% Made in France collections. Confinement and the closing of borders have highlighted the fragility of fashion brands’ production systems. VICTORIA/TOMAS took the decision to have all its pieces made in France from A to Z, which had a drastic effect on the brand’s carbon footprint: instead of the seven journeys a piece makes between factories in Portugal or Italy and the end customer, it now makes just two.
“When you have your own workshop, you can have an idea in the morning and have finished developing the prototype that same evening,” explains Victoria Feldman, adding that the brand is also moving from four to two collections a year. “This allows us to adapt as much as possible to the demands of our customers.”
With these decisions, the VICTORIA/TOMAS brand affirms its commitment to a fashion cycle that is more
responsible, and above all more adapted to the real needs of consumers.
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