OPPO becomes partner and official smartphone of the Rock en Seine Festival
The smartphone brand joins the rockiest Parisian event of the year to showcase its #ColorTheStage concept.
OPPO, one of the world’s leading smartphone brands, today announced its partnership with the Paris music festival Rock en Seine. This is the brand’s very first cultural partnership in France, and will enable it to reach out to a public as connected to music as it is to technology. OPPO will be present throughout the festival from August 23 to 25 at the Domaine National de Saint Cloud.
A partnership in the colors of the Reno range
Announced last April in Zurich, the new Reno range is a showcase for the creativity of its users. Its colorful world and cutting-edge technology make it the ideal companion for mobile photography enthusiasts. Visitors to Rock en Seine will be able to discover the brand and the various existing models – Reno, Reno Z, Reno 10x Zoom – in a dedicated 50m2 showroom on the festival site. Festival-goers will be able to get hands-on with the products and take part in the brand’s events (giant fresco, temporary tattoos, etc.) during the 3 days of music when 120,000 people are expected to attend.
As an official partner, OPPO will also benefit from the visibility offered by all Rock en Seine’s online and offline media, enabling festival-goers to discover or rediscover the brand in a new light.
#ColorTheStage to experience Rock en Seine with OPPO
During the 3 days of live action, an official photographer will capture the highlights of the festival using the OPPO Reno 10x Zoom. This super-powerful sensor pushes the limits of creativity. With a 48MP HD main camera, a 13MP telephoto lens and an 8 MP wide-angle lens, this smartphone offers ultra-high resolution and color accuracy, making it the ideal ally for music events. Photographers will never have been so far and yet so close to the scene. The best shots can be found on the brand’s social networks, via the dedicated hashtag #ColorTheStage.
Music at the heart of the OPPO experience
OPPO designs ever more innovative smartphones that unleash users’ creativity. Whether in terms of image or audio, technology has become the essential partner for all artistic disciplines. In particular, OPPO has developed the O-Fresh and O-Free headphone models, which enhance audio quality and acoustics from its mobile devices.
“The smartphone is the must-have accessory for festival-goers, who capture every moment on stage to share with their friends,” says Denis Morel, Managing Director OPPO France. “We’re proud to take part in a major event around an art as unifying as music, and to bring festival-goers our technological know-how. Thanks to our latest smartphone, the Reno 10x Zoom, fans will have the sensation of being up close to their favorite artists, and will be able to capture every moment day or night, thanks to the 10x Hybrid Zoom and Ultra Night Mode.” he concludes.
More information at http://oppo.com/fr
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