Harley-Davidson will inaugurate on June 20, 2019 at 7 p.m.
New dealership in the heart of Paris
Car and motorcycle enthusiast Paul Chedid opens a new dealership in the heart of Paris’s 15th arrondissement. The 500-square-meter dealership, dedicated to the brand, boasts a bold architecture in keeping with its owner’s image. In this glass-clad dealership, Harley-Davidson customers will be able to observe the creativity that reigns in the “workshop”, which is in direct contact with the dealership.
Like a restaurant, this open-plan space of more than 500m2 enables visitors to see motorcycles being repaired, with qualified and competent technicians at work, like a brigade showcasing their talents. Harley-Davidson Paris Rive Gauche is an “open” dealership offering all the services of the American brand, including GM and accessories, and showcasing the new range of Harley-Davidson models for this new generation of motorcyclists.
“This “open space” architecture puts customization know-how, Harley-Davidson’s DNA, back at the heart of the dealership. Talented tuners and mechanics will be physically visible at the heart of the dealership, through this glass bubble where each customer’s motorcycle is designed. It’s a Live experience, a sharing of skills to fuel Harley-Davidson’s passion for motorcycles ,” explains Paul Chedid, Harley-Davidson Paris Rive Gauche Dealer.
With its open-plan layout, dedicated to each world, the facility supports the identity of the Harley-Davidson brand.
The brand, which already has a strong presence in all major French cities through 56 dealerships, is looking to consolidate its presence in the heart of Paris. This strategy is in line with the expansion of the Harley-Davidson range, and the brand’s move into new segments designed to satisfy every motorcyclist’s desire for freedom.
Paul Chedid, Harley-Davidson Paris Rive Gauche dealer, confides: “On the strength of my automotive expertise as Europe’s leading importer of the Hummer brand, as well as of Cadillac and Corvette in France, I’ve returned to my first love: motorcycles. With the transformation of the Harley-Davidson brand, it seemed obvious to me to take a place in Paris to support this “More Roads to Harley-Davidson” strategy.
Opening this dealership in the heart of Paris reflects my desire to help write a new story for Harley-Davidson customers. A dealership is a life story with common goals, a place where enthusiasts can share their passion and meet new people. It’s a dealership of passion, a place where we can all share in the experience.
Harley-Davidson France continues to implement its strategy to meet this new customer demand. Harley-Davidson Paris Rive Gauche, an atypical dealership in terms of its layout, will be inaugurated on Thursday June 20 with its seasoned team. They’ll be welcoming motorcycle enthusiasts in true Harley-Davidson spirit.
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