AMI launches its first pre-collection
AMI launches its first pre-collection for Pre fall 2018. Alexandre Mattiussi offers a wardrobe composed of sixteen looks, a mix of timeless and seasonal classics.
The reason for this new addition is twofold: an increase in customer demand, and a solution to the imperatives of seasonality. With business booming, especially online, customers are constantly on the lookout for variety and new products in mid-season. With in-store delivery from May to December, the line will also complement the main collection in terms of seasonality.
Alexandre Mattiussi explains that the starting point for the collection was based on an intuition: what do men instinctively want to wear these days? What are the pieces that make up a cool wardrobe? AMI’s answer to these questions is a blend of sophistication and refined pieces, mixed with casual and relaxed silhouettes, for a result that is definitely AMI, and resolutely Parisian. 
Loose-fitting cargo pants, bobs, lightweight sweaters and zipped overshirts are combined with precise tailoring. A new two-pleat version of the house’s iconic carrot pants makes its debut in the collection. Heritage checks are layered with hooded sweatshirts. Military jackets, colorful Irish knitwear, a suit with sharper proportions or a grained leather bomber.
The House’s signature AMI de Coeur appears in this collection embroidered and knitted, a nod to AMI’s state of mind: positive, playful and carefree.
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