Barometer: the most cited fashion houses during Paris Fashion Week 2017

Balanciaga topped the list of most-quoted houses, with almost 13,065 contributions citing the brand. This Sunday, October 1, the models presenting the luxury brand’s spring-summer collection walked the runway in Crocs shoes redesigned by Georgian designer Demna Gvasalia, generating a flood of reactions on social networks. Willy-nilly, the brand’s aesthetic choice, which brings the much-maligned shoes back into fashion, wins this year’s award for the most quoted brand.
Louis Vuitton is the 2nd most quoted brand in the media and on the web. The opening of its new Flagship on rue Saint Honoré, and the launch of its new New Runner sneaker, undoubtedly contributed to this result. The inaugural evening of the Maison Louis Vuitton Vendôme also benefited from high visibility thanks to the presence of numerous celebrities such as Léa Seydoux, Catherine Deneuve, Will Smith, Cate Blanchett and Nicolas Ghesquière.
Yves Saint Laurent ranks 3rd among the most quoted houses in the media and on the Web, with almost 9,140 contributions citing the house during Fashion Week. The Yves Saint Laurent fashion show, held on September 26 on a stage set above the Trocadéro fountains, was a memorable event, which certainly explains the high number of mentions.
With almost 8,900 mentions, Balmain was the 4th most cited fashion house. Neymar’s presence at the Balmain fashion show on September 29 certainly explains the popularity of the brand on the Web and social networks, with almost 400 contributions citing the PSG player in connection with the Balmain fashion show.