Created in 1932 by 23-year-old entrepreneur Paul Ricard, Ricard quickly became the French aperitif par excellence, synonymous with freshness and simplicity.
True to the artistic sensibility of its creator, Ricard has left its mark on the French with its collections of limited editions.
For the 2017 holiday season, Ricard is on the ball, presenting a limited edition with wintry notes.
This new creation makes reference to the authentic Ricard recipe by showcasing its emblematic elements.
The balloon glass, a true brand icon, has been part of the drinking ritual since its creation. The star anise gives Ricard its unique taste and reminds us that its pastis is made from 100% natural ingredients. Golden and silver flakes convey the freshness of Ricard, which can be enjoyed summer and winter alike, with plenty of cool water and ice cubes. Simply put.
This luminous limited edition illustrates the approach of an active leader who drives the spirits aisle.
Ricard limited edition, 100 cl available in supermarkets from the end of October 2017
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