HTC UNVEILS ITS NEW SPEARHEAD
HTC U11: YOUR PREFERENCES AT THE TOUCH OF A BUTTON
HTC U11, the smartphone that embodies the best of HTC know-how in terms of design and intelligence. Great attention has been paid to the design of its unique crystal-clear surface and its new Edge Sense™ functionality, which will revolutionize the way you use your smartphone.
Nothing is more reassuring and endearing than the feeling of touch and the warmth of a hug. And no device is as close to your everyday life as your smartphone. Inspired by the power of touch and the genius in all of You, HTC today unveils the HTC U11, the world’s first smartphone with a revolutionary new interaction: ‘squeeze’. Designed for “YOU”, whether in the choice of design, materials and experiences that reflect your passions, or for your creativity and individuality. The HTC U11 offers the most advanced features for a smartphone, including : – HTC Edge Sense, a new dimension in the way you interact with your smartphone’s touch functions.- Crystalline Surface,a unique, stunning design that looks just like YOU.- HTC USonic, the most advanced headphones ever developed for the best possible listening experience, including noise cancellation.- Wonderful cameras, boasting the highest rating ever given to a smartphone.- HTC Sense Companion, Google Assistant, and Amazon Alexa for a smartphone that’s smarter and more in tune with you2. With all its features, the HTC U11 raises the bar and offers everything you’d expect from a smartphone. 
U Touch: it obeys YOU with its fingertips-
Few things are as intuitive as the sense of touch. HTC Edge Sense transforms this fundamental sense into a revolutionary new interaction on your phone. With a simple touch of your fingers, HTC Edge Sense enables you to activate your phone in a highly intuitive way, allowing you to enjoy your favorite functions in a very natural way: the camera, Facebook or any other favorite function – for example, thanks to HTC Edge Sense, launching your camera has never been so easy. No more worrying about finding the right button to launch the camera, no more fear of dropping your smartphone while taking pictures. All you have to do is hold out your arm, apply pressure, smile and the photo is taken.- It’s also possible to send messages faster than ever. Sending messages can be difficult when you’re walking, but thanks to HTC Edge Sense, you can dictate them without having to stop. All you have to do is lightly press the smartphone, dictate the message and simply send it as you continue on your way – you can also simply press to open an e-mail, or launch your favorite game or other application. You can even customize commands with the touch of a finger: open an e-mail or launch your favorite game (or any other application). Want more control? It’s even possible to activate advanced functionalities according to the type of pressure, ‘short’ or ‘long’.- And because Edge Sense is based on the pressure applied to the side of the device, you can use it in almost any conditions – including if you’re wearing gloves or if the weather conditions are bad (snow, rain…).
It reflects YOU-
To achieve this exceptional design, HTC’s HTC U11 uses an innovative process whereby light beams reflect off multiple layers of glass, creating different shades of color at every angle. The glass is then molded uniformly around the edges using a method employing heat and high pressure to recreate the appearance of a liquid surface. Finally, the whole is shaped and curved to achieve a perfect fusion of metal and glass – The HTC U11 features a highly sophisticated design: each corner of the HTC U11 is symmetrically curved on all 3 axes, giving it a harmonious appearance and a pleasant feel in the hand. Like a jewel, light refracts off the surface in a multitude of iridescent reflections that combine to create shimmering nuances – The HTC U11 features a 5.5″ QUAD HD 3D glass display: a screen designed not only for vivid, colorful images, but also for texting in any light condition, even in direct sunlight.3 What’s more, the HTC U11 is water-resistant, so you don’t need to worry about splashes at the pool or spilt glass. 
He listens to YOU-
HTC has introduced the latest version of HTC USonic, which combines Noise Cancellation with the ability to adjust the sound to your ear. Through advanced microphone integration and USB-C connectivity, USonic headphones analyze your inner ear using sonar technology and adapt the sound to your hearing profile.- When using for the first time, it only takes one step to create your personalized audio profile: put on the headphones and launch the USonic automatic setup.- The HTC BoomSound Hi-Fi Edition speakers have also been improved. They are twice as powerful and cover an improved dynamic audio range of 150% – The HTC U11 innovates with Acoustic Focus. Now, when you zoom in on an object in Video Mode, the sound emitted by the object or its immediate surroundings is amplified, while unwanted sounds are attenuated. As a result, your video recordings of concerts or speeches will reproduce better quality sound from the object you’re focusing on.4 omnidirectional microphones are also included on the HTC U11. Each positioned to record sound at 360°, recreating the immersive experience and feel of hearing sounds coming from different directions.- In the box, you’ll find a USB-C to 3.5 jack adapter with integrated DAC that enables unique audio performance and compatibility with other devices and headphones. 
Photographs to move YOU-
The HTC U11 has been awarded the highest rating ever given to a smartphone, for both photos and video, by the independent DxOMark4 organization. Our multi-axis optical stabilization system and super-fast autofocus in all lighting conditions make the camera fast, your photos sharp and videos smooth. We’ve improved our camera and video capture for a more dynamic exposure range with HDR Boost, a new white balance improvement, major noise reduction and excellent detail retention.- HTC U11 introduces Auto HDR Boost to give you all the benefits of HDR without lag. Auto HDR Boost automatically takes sharp, correctly exposed photos in all circumstances. This technology simultaneously readjusts the darkest and brightest areas to restore a sharp, well-balanced shot. The HTC U11 enhances textures and colors, increases visible detail and brings out the best in every shot. When shooting video, Temporary Noise Reduction automatically uses information from previous and subsequent frames to eliminate unwanted noise and deliver the smoothest video.- Great news for photo enthusiasts: the HTC U11 features the new AutoFocus UltraSpeed with the same full-sensor autofocus technology found in DSLR cameras, so you can enjoy significantly faster focusing speed and achieve better performance. What’s more, the HTC U11’s outstanding optical and electronic stabilization system will keep your photos and videos stable and sharp even if your hand shakes.- The new front-facing camera combines the high resolution in 16MP and the sensitivity of UltraPixel technology for great selfies day or night. It also uses the same powerful HDR Boost and noise reduction as the main camera.
The smartest assistant to accompany YOU –
Three brains are better than one, so inside the HTC U11 you can find three assistants that will be totally devoted to you: HTC Sense Companion, Google Assistant, and Amazon Alexa . In China, the HTC U11 also offers youBaiduDuerOS 2.- We’ve made HTC Sense Companion smarter than ever: it will get to know you over time and record your daily habits to make your life more enjoyable. For example, HTC Sense Companion is smart enough to notice if you have late appointments that day and remind you to charge your smartphone when you have time, or to bring a portable backup battery. It’ll make sure your phone is running at its optimum speed by suggesting you delete unwanted files and unused apps to get more free space. It’ll let you know if you need to dress differently if the weather forecast calls for cooler temperatures. It’ll track your fitness progress against your goals or recommend great restaurants at mealtimes and much more.5- The HTC U11 features the latest version of Android, so it also includes Google Assistant, the personal assistant offered by Google search and services to find directions, get answers, manage your tasks, plan your day and your entertainment.- The HTC U11 is also the first smartphone on the market to feature access to Amazon Alexa’s hands-free functionality. By simply asking questions such as “Alexa, what’s the weather like today?” or saying things like “Alexa, turn on the lights in my living room”, Alexa will respond to your needs wherever you go, allowing you to easily control your connected products. Ask for news, weather, music and the 12,000 additional skills Alexa offers. The Alexa voice service is currently available to customers in the USA, UK and Germany.
– And in China, the HTC U11 will feature the Duer AI Assistant: brought to you by Baidu DuerOS, the conversational OS for everyone, everywhere. It’s the gateway to Baidu’s vast Internet ecosystem through the most natural user interface – voice. Because in the future, your phone will have several assistants with different areas of expertise integrated into a single platform. 
The power is there for YOU-
The HTC U11 is the world’s first smartphone on the market to be powered exclusively by the Qualcomm® Snapdragon™ 835 mobile platform. No matter where you live, you’ll have an octa-core processor offering exceptional speeds, stunning display quality, impressive performance and outstanding battery life. The HTC U11 also features UFS 2.1, which boosts the processor combined with even faster memory performance. Gigabit LTE (up to 1Gbps) coupled with the integrated Snapdragon X16 LTE modem offers fiber-optic-equivalent speeds for ultra-fast music and video downloads, and near-instant access to the Web, social networks or any other content in the cloud. The HTC U11 features a 25% faster graphics processor than the HTC 10, offering 35% more video playback (or 3 hours), 30% more music playback (or 8 hours), and 43% more web browsing time (or 3.5 hours) on an LTE6 network. – With an incredibly fast processor, a powerful camera and exceptional sound thanks to HTC USonic, you’ll need plenty of storage for your applications, games, photos, music and entertainment: HTC U11 has 4 GB of RAM and 64 GB of storage. HTC U11 is equipped with a fingerprint reader to guarantee your privacy and security. Requiring just a few minutes to install, the fingerprint reader unlocks your phone with the touch of a finger, making it quick and easy to take notes, photos and more. The HTC U11 will be available for pre-order from May 2017 in the following colors: Iridescent Chrome, Sapphire Blue, Pearl Black and Pearl White. A Solar Red version will be available in the following months. Visit www.htc.com for more details and information on technical specifications.
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