LG and Japanese designer Tokujin Yoshioka create “S.F_Senses of the Future”, an immersive OLED experience that showcases the beauty of nature through design, art and architecture.
To commemorate its 70th anniversary, LG Corp. has announced plans to unveil a large-scale light art installation entitled ” S.F_Senses of the Future” during Design Week from April 4 to 9 in Milan, the world’s largest design fair. Exhibited at Superstudio Piu, it will underline the brand’s long-standing passion for design and innovation.
LG has teamed up with world-renowned designer Tokujin Yoshioka, notably for his revolutionary experimental techniques revealing the beauty of nature and the complexity of human sensibility. LG’s philosophy is that technological innovation and design should be centered on the human experience. This is the only way to project ourselves into a future filled with enthusiasm and imagination. With the S.F_Senses of the Future exhibition, LG and Tokujin Yoshioka hope to communicate their optimistic vision of humanity’s future, and leave an unforgettable impression with lights and everyday objects.
” When we were children, we freely imagined the future and placed our destiny in our dreams. S.F_Senses of the Future is an inspired expression of science fiction, technology, space and life, showcasing the full range of LG technologies. explains Tokujin Yoshioka. ” This poetic installation, like a tapestry of light, offers a futuristic dimension that awakens all the senses.We’re thrilled to be collaborating with Tokujin Yoshioka and contributing to the world’s biggest design celebration,” added Noh Chang-ho, Design Director at LG Electronics. “The marriage between LG’s cutting-edge technologies and Tokujin Yoshioka’s design perfectly expresses our desire to focus on people and innovate for a better life. We hope that many visitors will have the pleasure of discovering and experiencing the immersion of S.F_Senses of the Future. “As we approach our 70th anniversary, LG is more committed than ever to improving consumers’ quality of life by pushing the boundaries of innovation with optimized and creative solutions.
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