The brand Rimmel London announced a few days ago that it now has a new muse in its portfolio of ambassadors. Cara Delevingne, talented actress and model, joins the Rimmel family. The 23 year old British girl, born in London, will star in a series of advertising campaigns for the trendy and colorful makeup brand.
Known for her assertive and avant-garde style, Cara Delevingne was an obvious choice to represent Rimmel. A globally successful supermodel, Cara is also a talented actress with a brilliant career ahead of her and a source of inspiration for an incredible number of fans: the young woman has over 36 million followers on social networks.
Cara says of her new collaboration with Rimmel London, “I’m honored to be working with Rimmel. It was the first makeup brand I knew as a teenager. I’m a true Londoner, and Rimmel truly captures the essence of London girls’ beauty and represents their innovative, cosmopolitan style.”
Johanna Bussinelli, Chief Marketing Officer Color Cosmetics (Coty Group), says: “Cara Delevingne is the perfect embodiment of the Rimmel brand and its forward-thinking, savvy, trend-setting spirit. She is admired around the world for her free-spiritedness and independence, her bold modern style, her sharp fashion sense, and her belief that beauty is universal. By inspiring a new generation of women and revealing another side of the eclectic London Look, she will be a strong symbol for the brand.”
Montse Passolas, Vice President of Global Marketing at Rimmel London, added, “Cara Delevingne’s striking looks and unique sense of style make her the perfect embodiment of Rimmel’s ‘hip’ spirit. With her exceptional talents and strong character, she is a true inspiration to young women around the world. Cara also has a very strong online and social media presence, through which Rimmel can reach out and speak to its core consumers. Cara is an iconic British muse, and a fantastic new partner for the brand.”
To announce its amazing new partnership with Cara Delevingne, Rimmel is breaking new ground by launching its first ever global Snapchat conference! This unique conference will allow Rimmel fans and followers to interact with the brand’s new muse. Following the codes of generation Z, consumers will become journalists, with the chance to ask their questions to Cara on social networks with the hashtag #RimmelxCara. The press conference will be held on April 15, 2016, with Cara selecting her favorite questions from the audience and answering them live on Snapchat.
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