The Luxury and Creation Summit will bring together luxury business decision-makers, opinion leaders and recognized luxury experts on November 23, 2015. Speakers will include designer Jean-Charles de Castelbajac, philosopher Yves Michaud, as well as David Holder, president of Ladurée and vice-president of the Holder Group, Yves Bonnefont, president and CEO of the DS brand, and Anne Dellière, marketing director and head of strategic planning for the Richemont Group.
Luxsure is, of course, a partner of the event.
The conference, which will bring together over 350 participants, will address key issues affecting the evolution of luxury players within an experience economy . Experience” purchases (tourism, gastronomy, etc.) now account for 55% of the luxury market. Personal luxury is also changing, with more and more emphasis being placed on the experiential dimension of its offering.
Is the new added value of luxury to be found in the customer’s experience of it? Is emotion the new lever for maintaining brand desirability against a backdrop of economic instability? How do you convey this emotion on screen? These are the questions addressed at the 14th Sommet du luxe et de la création.
To register, visit www.centreduluxe.com
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