Is watching the French Open matches from 30 meters above the French capital a pure fantasy? Not for Perrier, which has been turning this dream into reality since May 27! The brand is offering the Parisian public a vertiginous stopover through a system used for the first time at a sporting event in France.
With a Bar Extraordinaire 30 meters above ground, on the edge of the Champ de Mars, Perrier gives all those not lucky enough to have tickets for Roland-Garros the opportunity to experience the day’s matches, combining tennis spectacle with a breathtaking view of the capital.
Every day, the Bar Extraordinaire will be offering the ultimate thrill to some 200 privileged guests, in 30-minute sessions attended by 22 people each time. Visitors will be able to sample the brand-new Perrier Pomme Verte flavour or the Perrier Cocktail Extraordinaire, while watching the TV screens broadcasting the day’s matches!
The bar has been positioned to offer a unique and spectacular view of the “Roland-Garros in the city” operation, an event organized by the French Tennis Federation to promote clay-court tennis. Thanks to this bold, festive activation, which extends the #ExtraordinairePerrier campaign developed at Roland-Garros, Perrier is celebrating the brand’s historic partnership with the FFT.
All you have to do is go to the Champ de Mars and try your luck with the Perrier hostesses. Invitations will also be available at the Perrier stand inside Roland-Garros.
Bar Extraordinaire Perrier: Avenue Joseph Bouvard, at Place Jacques Rueff, 75007 Paris.
From May 27 to June 7, 2015, access daily from 11am to 7pm.
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