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In a 5-episode web series produced by Une Agence Américaine, the very bling-bling Fatal Bazooka undergoes a gradual transformation to keep only the essentials. His ultimate goal: to finally get on the AXE Boat and seduce the girl of his dreams. To achieve this, he’ll have to follow the style and seduction advice of the AXE coach, a trendy, cool and elegant man who now embodies the essential.
WITH AXE BLACK, FATAL BAZOOKA RENOUNCES BLING-BLING
This year, AXE launches AXE Black, a complete range of grooming products with a subtle, refined fragrance to help men forget the superficial. To mark the occasion, AXE will be coaching the icon of the superficial and the too much: Fatal Bazooka.
In a 5-episode web series produced by Une Agence Américaine, the very bling-bling Fatal Bazooka undergoes a gradual transformation to keep only the essentials. His ultimate goal: to finally get on the AXE Boat and seduce the girl of his dreams. To achieve this, he’ll have to follow the style and seduction advice of the AXE coach, a trendy, cool and elegant man who now embodies the essential.
To sign the new AXE Black range, AXE renews its confidence in Ann Gottlieb. An internationally renowned nose, she contributes to the creation of successful fragrances for the world of luxury. The range includes a deodorant and antiperspirant, a shower gel, a shampoo, a styling clay and an eau de toilette.
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