Home The FashionThe success of the Tom Greyhound concept store

The success of the Tom Greyhound concept store

by Salome Gegout
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Korean-born multi-brand Tom Greyhound, which has been based in the Haut-Marais district for over a year, has been meeting the expectations of fashion-loving customers for more than two seasons.

One of the reasons for its success is its strategy of integrating itself into its customers’ schedules. The concept store tries to organize multiple events such as exhibitions, vernissages, concerts or collection launches. These are the kind of events that build customer loyalty. The space initially dedicated to sales is constantly being enhanced with new functionalities.

One of the most important events organized by the concept store took place on March 5, when, to mark the multi-brand’s first anniversary, the boutique opened its doors to international designers and customers. As a highlight, Tom Greyhound launched a capsule collection with Wanda Nylon.

Tom Greyhound: 19, rue de Saintonge – 75003 Paris

Cette publication est également disponible en : Français (French)

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