“Today’s young people love luxury, despise authority and gossip instead of working. They no longer stand up when an adult enters their room. They contradict their parents, swagger through society, hurry to the table to gobble down desserts, cross their legs and bully their masters. Our young people love luxury, have bad
manners, scoff at authority and have no respect for age. In our time, children are tyrants.”
Socrates, 470-399 B.C.
“83% of 18-30 year olds don’t find it shocking to buy a luxury product in times of crisis” according to a 2013 Meltygroup study. Defying all preconceptions, Generation Y loves and buys luxury. But in return, they demand that luxury transforms and adapts to them.
Compulsive and frugal, fans and rebels, classic but also modern, these new consumers are crucial to the future of the luxury, fashion and beauty sectors.
But how do we understand them, win them over and win their loyalty?
This book, written by Grégory Casper and Eric Briones aka Darkplanneur, is extremely well researched, and will give you the keys to the future of luxury, as well as giving you the keys to this generation that everyone talks about without really understanding.
We appreciate the accuracy of the comments and the quality of the interviewees.
An intelligent, indispensable book for those working in the fashion, luxury and beauty industries, as well as for anyone wishing to better understand Generation Y. A must-read.
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