To make the launch of the “Ice Crystal Cellulaire Suisse” Collection an event, La Prairie is launching a digital campaign, conceived and designed by Isobar (a communications agency whose mission is to develop the digital presence of brands across all channels) and orchestrated by Carat (the leading independent media consulting and media buying agency).
This digital experience takes web users on an ascent of the Dôme, a glacier in the heart of the Swiss Alps.
Thanks to a virtual ascent of the glacier, Internet users can discover the bio-technological treasures contained in the products in the “ICE CRYSTAL CELLULAR SUISSE” range.
Dressed all in white, set to a background of crystalline music, this magical digital experience reveals the survival secrets of the plants in La Prairie skincare products. Discover the Swiss snow algae, which withstands extreme conditions by protecting its crimson petals from the ice, only to be exposed in spring. Then there’s the Alpine soldanelle, whose leaf energy ensures that its flowers bloom when the ice that imprisons them melts. The purple saxifrage concludes this journey, a tiny flower that wraps itself in ice crystals to withstand the coldest temperatures and only awaken in spring.
Following these discoveries, the experience ends with the presentation of a dry oil and the “Ice Crystal Celullaire Suisse” cream, which helps protect the skin’s DNA against the damage caused by age and everyday life.
Poetic and interesting, the La Prairie experience is a perfect illustration of the beauty brand’s luxurious, innovative universe.
Try your hand at http://www.cellularswissicecrystal.com
or Elle.fr
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