For several years now, Van Cleef & Arpels has been developing a digital presence rich in particularly varied and often unprecedented content, as illustrated by the private tour of its workshops, or its various dedicated sites designed as digital showcases for discovering the full wealth of the House’s collections and history. The creative teams at SAME SAME but different designed for Van Cleef & Arpels, in partnership with social news app Flipboard, the 1er luxury online magazine on Flipboard which brings together all this digital content.
Named AQuest for BeautyIt offers Internet users the opportunity to find content from all of Van Cleef & Arpels’ digital sources, whether from the social networks where the company is present (Facebook, Twitter, Pinterest or Vine, for example), or from its own sites, such as 8 seconds of Luck and Days of Luck.
A Quest for Beauty is, in France, the first brand magazine to be produced on the Flipboard application. Like the digital tour of its workshops, Van Cleef & Arpels confirms its desire to open wide the doors to its universe and collections, so that Internet users can appropriate and share all its content.
Cette publication est également disponible en :
