Earlier this week, at the prestigious WGSN Global Fashion Awards Shortlist Party, the recently opened Core Spirit concept boutique on New Bond Street was shortlisted for this year’s Outstanding New Store Award.
The WGSN Global Fashion Awards
The WGSN Global Fashion Awards honours fashion’s most innovative and inspirational businesses and individuals. International brands, retailers and manufacturers are judged by a panel of industry experts including Francis Card, Matches; Sarah Curran, mywardrobe.com; Averyl Oates, Harvey Nichols; June Haynes, Valentino USA; and Graeme Fidler and Michael Herz, Bally.
Core Spirit will be competing against Myer, Melbourne; VPL, New York; La Boutique Palacio, Mexico; Walisuma, Bolivia, Mr Mudd and Mr Gold, Stockholm and Miu Miu, Bond Street, London amongst others. The Awards will be announced on 20th October
at a prestigious ceremony in New York.
The Core Spirit first stand alone store opened earlier this year at 105 New Bond Street. The space has been designed with the same glamorously philanthropic vision as the brand to support emerging creatives and designers, offering an innovative hightech and highly interactive experience, including a catwalk, a permanent hair salon and in house make-up artist.
The slick back-stage hair, make-up and dressing room facilities have been specifically designed to provide a platform for emerging talent to show off their work (and forcustomers to have some fun too!) and the high-tech catwalk facilities include a camera and clicker to allow models to take both high resolution still and video footage of themselves rocking the catwalk!
Providing a brilliant resource for aspiring designers and creatives, images will be up loaded onto the Core Spirit website complete with credits for models, hair, make-up,stylist and designer. The creative team will also be given a digital video link, allowing them to upload the images on to their own sites helping them to showcase their skills and build their portfolios.
Core Spirit customers will also be invited to try on garments, be made up and then walk the catwalk just for fun!
Selected video clips will be stored in broadcast quality format for distribution through fashion TV channels, and selected videos will be played in the store windows, on the Core Spirit website and projected on the in-store catwalk.
Now in its fifth season and selling in 20 countries worldwide, the Core Spirit collection is already on the radar of the international fashion set with Petra Nemcova, Noelle Reno and Tolula Adeyemi all embracing the Core Spirit aesthetic.
Partner designers include New York based duo Kolae, European team Demobaza, and LA brands Iron (by Leejay Mintz) and Dream Controller (hat designers favoured by Lady Ga Ga, Chris Brown and Nicole Scherzinger).
Prices range from £30 for a t-shirt, to £80 for denim and £280 for leather jackets.The collection is available from the new Core Spirit flagship store on New Bond Street,independent boutiques and on line from the Core Spirit web site www.corespirit.com.