The brand of wellness products based on surf culture will open the doors of its first concept store on June 29 in the heart of Biarritz, the cradle of European surfing.
The emblematic, newly refurbished Les Halles district will play host to the 40m2 concept store dedicated to well-being and sport. A unique experience combining natural materials, wood and plant gardens with a cutting-edge, innovative product offering based on EQ’s DNA and the worlds of surfing, travel, yoga, art and well-being will be open to all from June.
Brands such as YUJ, Yoga Searcher, Pukas, Super, UhainaPo, Skullcandy and XSories will complement the wellbeing body (organic suncare range), sports (yoga mats, ear plugs) and home (scented plant candles, natural incense) ranges developed by EQ. A large part of the shop will be dedicated to art and to local and international artists such as Little Maddi, Nico Odö, Margaux Arramon, Thomas Campbell and Andy Davis. The textile and accessory offer will evolve with the seasons, according to the collaborations developed with the brand.
Last but not least, the concept store will be a place of exchange and entertainment open to all: yoga classes, coaching, nutrition workshops, surfing initiations, new events dedicated to well-being, children’s art workshops and exhibitions will punctuate the shop’s schedule throughout the year.
EQ CONCEPT STORE – 21 rue Gambetta 64200 Biarritz
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