A few days ago, Pelforth invited journalists, bloggers and happy fews to the launch of its new product: Radler, a flavored beer. A private mansion in the Marais district of Paris hosted the event.
To reach the place, you have to go down a small alley. At the end of the road, a sublime mansion in the heart of the Marais district. Pelforth had invited us for an aperitif to discover the “Radler”: a hybrid product that’s sure to be a hit this summer! Pelforth Radler adds zest to your summer with Pelforth Radler Lemon and Pelforth Radler Grapefruit. The perfect blend of authentic Pelforth lager quality and citrus freshness. Its sparkle and lightness (2.5% alcohol) give it a unique natural taste and an intensely refreshing sensation. And the slightest hint of bitterness appeals to every palate.
Deckchairs were set up in the courtyard. A Ping-Ping table was available for guests. All to the sound of electro music. A relaxing atmosphere.
With its freshness, fruity flavors and nuances of color, Pelforth Radler is the ideal guest for these moments of sharing. A French tradition, the aperitif will once again be the highlight of the summer. A ritual and now an art of living, with its own rules, classics and surprises. Pelforth Radler has the right idea with the Apéro Bag (on sale at Publicis Drugstore from June), the ideal accessory for a fresh, sparkling, gourmet break.
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