The new Ralph Lauren Spring / Summer 2016 advertising campaign captures the joie de vivre and glamorous spirit of the women’s collection, inspired by the French Riviera.
Directed once again by world-renowned photographer Bruce Weber, the campaign brings together a cast of both new faces and regulars, and pays tribute to the luxurious essence and timeless world of Ralph Lauren, which spans generations – sophisticated black-and-white images of a beautiful home, a stunning beach, a splendid yacht, and a most elegant poolside evening.
Commenting on his collection, Ralph Lauren said: “It’s authentic and romantic. It’s also sporty, sleek and luxurious, which for me represents both the casual carefreeness and timeless style of the women who inspire me.”
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