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Social networks are taking a growing place in the lives of millions of French people. Martini innovates and launches the #Instapéro photo contest until July 15, 2014. The principle is simple, just post a creative photo of your Martini Royale glass with the #Instapero on social networks.
The famous Italian brand is pre-empting THE leading photo-sharing platform: Instagram, the new must-have network on the digital landscape, with over 2 million users in France. 3 trips to Italy to be won! The operation was officially launched on Tuesday, May 13. A vector of connections and exchanges, Martini brought together 10 Instagram influencers for the occasion: those who are revolutionizing the world of mobile photography, overturning image codes and provoking avalanches of “likes” from Internet users.
It’s also an opportunity for the brand to promote its “it drink” Martini Royale, the famous Italian cocktail, fresh and sparkling. Enjoy it in the Martini Royale Bianco version for its sweetly bitter notes, or in the Martini Royale Rosato for its fruity flavors.
www.martini-instapero.com
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