To celebrate its 15th anniversary, Swedish brand Sneakersnstuff has teamed up with Puma and 10-Gruppen to create an exclusive Puma Suede collection.
Sneakersnstuff’s acute sense of perspective has led the brand to take many risks by stepping out of the comfort zone of its core target market.
His shared desire to approach things differently, and to learn from unique companies, brought him into contact with Puma and the Swedish design collective 10-gruppen, initially created by ten Swedish designers, including their historical founders Birgitta Hahn, Tom Hedqvist and Ingela Håkansson-Lamm, who combined their talents to fully master the process from design to production and marketing.
The Tom, Ingela and Birgitta models
PUMA X Sneakersnstuff X 10-gruppen shoes pay tribute to 10-gruppen’s historic heritage. As a long-standing Sneakersnstuff collaborator, PUMA brings its mastery of textile processing and attention to detail to bear on the many design elements of its iconic Suede model.
The 10-gruppen textiles selected by Sneakersnstuff are processed in the Puma factory in Japan.
You can find the collection on sale at Colette.
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